I recently wrote an article about What a Media Kit Is. Now I’ll tell you how to make your own media kit. It’s not fancy, but it’s free and anyone can do it. You don’t have to be a designer or good with graphics. You don’t need special software. And it can be easily personalized and changed whenever/however you like.
Remember, as you read this, that media kits are about as individual as blogs. If you don’t like something, don’t do it. Want to add something? Go for it. Do whatever works for you.
Let’s get started. Go to Google Docs and open a new document:
Your new document should open in a new tab or window.
To start, add your blog button to the top. If you don’t have a button or graphic, you can skip this step, but I recommend it because that cute graphic can make a big difference.
- Click on “Insert” then “Image.”
- Choose and upload your graphic.
- Click on your graphic and center it.
Now, add all your info: blog name, link, email address, stats, rates, policies, etc.
I created a Google Docs template that you can use to copy/paste into your own Google Docs and customize as your own: Media Kit Template.
Now once you’ve created your Media Kit, you need to save it to your computer. You want to save it as a PDF document, as this will preserve your layout, graphics, hyperlinks, and date in a secure manner. (If you send a word document, others can edit it; PDF keeps your work safe.)
To save your media kit as a PDF from Google Docs, click on “FILE,” “DOWNLOAD AS,” and than “PDF” and save to your computer. Typically this will appear in your downloads folder, but it will depend on your computer.
Whenever you want to make changes, simple go back to your original Google Docs file, edit, then save as a new PDF.
That’s it! You did it!
Now you have a Media Kit that you can proudly send out and change whenever you want.
See? It’s not fancy, but it works and it’s free!
— Erika (@Erika105) April 18, 2012